Comments for Brand-Centered Sustainability Insights

Comment on What we want to be when we grow up….. by Altiva

Altiva — Fri, 23 Mar 2012 14:21:01 +0000

agree with your thought. thank you for your sharing.

Comment on Respect of the Circle by Daniele

Daniele — Mon, 19 Mar 2012 02:05:37 +0000

hi, great article. thanks for the opportunity to learn even more.

Comment on Helping Our Military Heroes Transition by admin

admin — Thu, 01 Mar 2012 15:40:02 +0000

There is still so much work to do – in terms of ramping up improved transition programs. It may depend on branch of service – responsibilities or even location. The nonprofit I work with enrolls many active duty into their transition program. Of course we do hear about those who want to participate and are not allowed. i do encourage other veterans and active duty who believe in educational career and life transition programs to share their knowledge and to press those they know – who will listen to give many of these programs a chance.

Thank you for your comments and your service to our country.

Comment on What can $1 dollar do to help a Veteran? by admin

admin — Thu, 01 Mar 2012 15:35:53 +0000

First,

Please let me commend you for your honesty about this struggle. It sounds like you have experienced tremendous frustration and pain and you are a loving, caring parent.

Second I wish to express that I do not work with any government agency and this am unable to solve the problem. Having said that I do believe in making efforts to change systems that do not work. I contract with a local nonprofit in San Diego. They have the perspective that any veteran is worthy of the program if that veteran is ready for transition work. They do not ask if someone was honorably discharged or dishonorably discharged. They even accepted a Vietnam Veteran who had never really planted career seeds in the way he wished. What they are not capable of handling would be someone who needs alcohol or drug treatment or someone with severe PTSD. One of the recent discussions has been on building an effective referral network. I am not sure what city or state you are in – (and forgive me if you have tried all these routes before) but have you looked into private or nonprofit programs – not associated with the government? Sometimes the programs – and even ones not specifically designed for veterans – but designed to help heal anyone – can be productive and healing.

Comment on About by admin

admin — Thu, 01 Mar 2012 15:28:12 +0000

Well said. I agree that we all have brands – and that while we can manage them – we cannot always create them. What I mean by that is that they exist on others’ minds. As you say “It’s the reflection of customer aspirations.” It is also the reflection of how they experience you as a brand.

Comment on Making Assumptions to Conserve Brain Energy by admin

admin — Thu, 01 Mar 2012 15:26:25 +0000

Good point – when there is less room for confusion – then less energy is expended on areas of concern that are not related to team or organizational goals.

Comment on Approach by Kaleb

Kaleb — Wed, 29 Feb 2012 20:23:05 +0000

Very good point Peter. Although as L&D ppeole move to a more central, strategic role then perhaps this need to prove worth will become less of an imperative as overall business success will be proof enough!

Comment on Making Assumptions to Conserve Brain Energy by Sujin

Sujin — Wed, 29 Feb 2012 19:29:54 +0000

Less ortpotunipy for staff to misunderstand each other, therefore less stress and strained relationships. Less people taking days off due to stress of unresolved issues i.e. workplace bullying. The boss will be more approachable = happier staff = better productivity & less absenteeism.References :

Comment on About by Enerelsaihan

Enerelsaihan — Wed, 29 Feb 2012 18:25:06 +0000

Brand crtieaon is an organic process. Hyped brands don’t take longer to fail. You should be recognized by others, not enough you feel that you are known all over.With Brands, you blend your values, company values. It’s the reflection of customer aspirations. If you are branded, you get repeat customers. If Chris does not treat my blog post reference as spam, let me share you the Brand is brand, not necessarily brand is important only for big companies. Every one of us have our own brand good or bad. Brands which can add more values to customers, they stand out from the crowd.Rajesh ShakyaHelping technopreneurs to excel and lead their life!

Comment on Calling for applications to take the BCI for free! by Paola

Paola — Wed, 29 Feb 2012 16:34:38 +0000

Hi Brad, I found your alrcite informative and entertaining, and agree with your thoughts and comments. It seems to point out out however, that I have gone about building my business in in all the wrong way. I created a legal entity company for the express purpose of an umbrella,or holding, company. My intention was/is to create other businesses with their own domains, but funnel any profits (if any) to the holding company. I guess you could call it conglomerate wannabe, even though no of the sites were expected to ,make much money.How would you deal with branding there?