Posts Categorized: branding communication

So what is an accountable brand to you?

Posted by & filed under authentic communication, branding, branding communication.

My short version take is: ” The accountable brand has a message or promise that resonates with its intended audience. A person or organization that delivers on that brand promise (which is related to vision, mission and values) engenders an appreciation, loyalty and support. This yields sustainability of the brand. A brand is more than [...]

Calling for applications to take the BCI for free!

Posted by & filed under Assessments, authentic communication, branding, branding communication, Leadership Development, nonprofit capacity building, organizational development, Pro Bono Clients.

Calling for applications to take the BCI for free! These final slots will be offered to several companies or organizations through the months of March and April. After much analysis, the decision was made to simply the process and create a more affordable version of the BCI.  Now included in the the cultural brand assessment [...]