My short version take is: ” The accountable brand has a message or promise that resonates with its intended audience. A person or organization that delivers on that brand promise (which is related to vision, mission and values) engenders an appreciation, loyalty and support. This yields sustainability of the brand. A brand is more than [...]
Posts Categorized: branding communication
Calling for applications to take the BCI for free!
Calling for applications to take the BCI for free! These final slots will be offered to several companies or organizations through the months of March and April. After much analysis, the decision was made to simply the process and create a more affordable version of the BCI. Now included in the the cultural brand assessment [...]
What we want to be when we grow up…..
When I first heard about LC3’s – I was thrilled. Then I learned about B-Corps and again I said “eureka!” But alas BlueRiop Strategies is just not there yet. So I can at least say when we grow up we want to be a “Certified B! or an L3C!!” Why, you ask? Well, it used [...]
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