Calling for applications to take the BCI for free! These final slots will be offered to several companies or organizations through the months of March and April.
After much analysis, the decision was made to simply the process and create a more affordable version of the BCI. Now included in the the cultural brand assessment is a survey for up to 150 raters, a report and a personalized debriefing phone session for each client. At launch this will cost $475 and will increase after the initial offering.
What is the BCI? This online diagnostic tool helps businesses and nonprofits understand how well their Brand/ DNA is integrated into their organizations and is viewed by all of the organization’s stakeholders. it can be an incredibly valuable tool to understand your organization and to understand how your Brand is perceived by all of your stakeholders. More info is available below.
This tool & report offers direction and guidance for both building upon current strengths, and identifying potentially crippling gaps that affect the long-term sustainability of a business unit or entire organization. A 60 – 90 minute phone debriefing session is also included to review main issues or interests from report.
In short, it can deliver the following:
- Insight for effective, sustainable change initiatives.
- A picture of the current internal communication/brand culture from “leader to line.”
- A snap-shot of current external stakeholders’ brand perceptions from – the board, selected vendors and community supporters, as well as a limited scope view of clients/customers’ perception of the brand culture.
- A baseline understanding of what is working in the cultural makeup of the organization’s employee landscape.
- A baseline understanding of the gaps that need to be addressed to effectively create a sustainable brand-centered culture system-wide.
- Increased engagement around focused areas needing development and improvement.
Get on board now for no financial investment and receive an invaluable gift back – a thorough report and strategy debriefing session…. We will only choose a a few clients for this special opportunity. You can apply at the link below. To learn more about the BCI – visit the Leadership Tools site.
Apply here:
1 comment
Paola
February 29, 2012 at 4:34 pm (UTC 0)
Hi Brad, I found your alrcite informative and entertaining, and agree with your thoughts and comments. It seems to point out out however, that I have gone about building my business in in all the wrong way. I created a legal entity company for the express purpose of an umbrella,or holding, company. My intention was/is to create other businesses with their own domains, but funnel any profits (if any) to the holding company. I guess you could call it conglomerate wannabe, even though no of the sites were expected to ,make much money.How would you deal with branding there?