BlueRio Strategies is a coaching, consulting and development firm. Its main focus is to help others develop and implement systems and strategies that move visions forward, to manifest goals and dreams. Brand-Centered Sustainability is about the ribbon that runs through systems – connecting vision, values, mission and actions to yield long-term results – success that IS sustainable and reflect a company’s or a person’s true brand’s promise.
2 comments
Enerelsaihan
February 29, 2012 at 6:25 pm (UTC 0)
Brand crtieaon is an organic process. Hyped brands don’t take longer to fail. You should be recognized by others, not enough you feel that you are known all over.With Brands, you blend your values, company values. It’s the reflection of customer aspirations. If you are branded, you get repeat customers. If Chris does not treat my blog post reference as spam, let me share you the Brand is brand, not necessarily brand is important only for big companies. Every one of us have our own brand good or bad. Brands which can add more values to customers, they stand out from the crowd.Rajesh ShakyaHelping technopreneurs to excel and lead their life!
admin
March 1, 2012 at 3:28 pm (UTC 0)
Well said. I agree that we all have brands – and that while we can manage them – we cannot always create them. What I mean by that is that they exist on others’ minds. As you say “It’s the reflection of customer aspirations.” It is also the reflection of how they experience you as a brand.